RubinBrown Dealership Stats 2018
RubinBrown is pleased to present this 2018 Dealership Statistical Analysis, the inaugural survey compliled by the Transportation & Dealership Services Group.
’18
DEALERSHIP STATS
A publication by RubinBrown LLP
M&A ACTIVITY OVERVIEW OVERALL TRANSACTION ACTIVITY
Contents
RubinBrown is pleased to present the 2018 Dealership Statistical Analysis, the inaugural survey compiled by the Transportation & Dealership Services Group. Recognizing that the complexities and business issues in the automotive industry are unique, RubinBrown has established a separate group to specialize in this area. As a service to the dealerships that we serve, we have developed the RubinBrown Dealership Stats. The statistical information includes new vehicle sales throughout the United States by make as well as detailed breakdown of sales by the most popular manufacturers. The information within the report was gathered from new vehicle sales as reported by Automotive News .
1 Executive Summary 2 Comparison of Total Sales by True Manufacturer 4 Unit Sales by Make 8 Chevrolet Analysis 10 Fiat Chrysler Analysis 12 Ford Analysis 14 Toyota Analysis 16 RubinBrown Transportation & Dealership Services Group
If you have questions about this publication, please contact us (see page 17 for contact information).
EXECUTIVE SUMMARY
Industry Update Throughout 2017, many manufacturers witnessed continued growth or maintained the increased sales volume experienced since 2014. With vehicle sales hitting record highs in 2016, any increase continued to break records in 2017. Unfortunately for some, these record volumes were not sustainable and some manufacturers experienced a decrease in volume overall during 2017. As has been the case over the past 5 years, truck sales continued to increase, growing 4.5% in 2017 over the previous year. The increase capped an over 40.0% increase in truck sales from 2013 to 2017. The increase was caused mainly by the continued expansion in crossover vehicles. Another contributing factor was the increased demand for larger trucks and SUVs thanks in part to gas prices leveling off to more reasonable rates. Although truck sales have continued to increase, car sales have done the opposite, decreasing over 20.0% from 2013 to 2017. Car sales hit an all-time low in 2017, barely crossing over the 6 million units sold mark. The top automotive groups, General Motors, Ford Motor Company, Toyota Motor Sales, Fiat Chrysler and Honda continue to be the top 5 manufacturers. Combined these groups hold nearly 68.0% of the overall market sales with minimal change over recent years. General Motors continues to control the market share holding over 17.0% of total vehicle sales for 2017. This is primarily due to the Chevrolet brand representing nearly 12.0% of the market share for sales in 2017. General Motors additional brands (GMC, Buick and Cadillac) also contributed to the strong market share. In contrast, Ford’s name brand represented over 14.0% of market share in 2017. Tax Reform Many dealer principles are excited about the recently passed tax bill and its impact on their dealership. For those dealerships that are pass-through entities (i.e. S-Corporations and Partnerships) many owners will likely qualify for a deduction of up to 20% of taxable income as a result of the new tax bill.
One potential downside of the tax bill is the limitation on interest expense that companies have to determine. NADA and other lobbyist for the automotive industry fought hard to exclude dealerships floorplan interest from this new change, however it does come at a cost that will need to be evaluated. If a Dealerships elects to exclude its floorplan interest from the interest limitation calculation, they are not allowed to take bonus deprecation on any assets placed into service that year. Bonus depreciation was a signification change in the bill going from 50% in year 1 to 100% in year 1 for both new and used assets placed into service. The new tax bill is forcing all companies, particularly dealerships, to evaluate all segments of their business to determine the best course of action under the new laws. Other dealership specific items to review is the current treatment of commissions for warranty and third part agreements, treatment of floorplan credits, offshore reinsurance companies as well as consideration of switching to a C-Corporation. Outlook As we look towards 2018, it is expected that new vehicle sales will slip as predicted by the National Automotive Dealers Association’s (NADA) 2018 U.S. sales forecast. The forecast predicts the number of new and light trucks sales to be 16.7 million, nearly a 3.0% decrease from the sales recorded by Automotive News for 2017. While it is not expected the record breaking sales volume from the past 3 years to continue, the prediction of units sold in 2018 from NADA is just shy of the 17 million mark seen in 2015 to 2017.
1
Executive Summary
COMPARISON OF TOTAL SALES BY TRUE MANUFACTURER
2017 MARKET SHARE BY TRUE MANUFACTURER
3.62%
2.05%
7.08%
9.52%
2.18%
American Honda Motor Co.
Hyundai - Kia Automotive
BMW Group
Jaguar Land Rover N.A.
14.12%
12.03%
Daimler AG
Nissan N.A.
Fiat Chrysler Automobiles
Toyota Motor Sales
Ford Motor Co.
VW Group of America
9.24%
14.93%
General Motors
Other
7.27%
0.55%
17.41%
2017
2016
YEAR-OVER- YEAR % CHANGE
YEAR-OVER- YEAR % CHANGE
TOTAL UNITS SOLD
MARKET SHARE
TOTAL UNITS SOLD
MARKET SHARE
True Manufacturer
American Honda Motor Co.
1,641,429
9.52%
0.21%
1,637,942
9.34%
3.24%
BMW Group
354,110
2.05%
-3.36%
366,428
2.09%
-9.67%
Daimler AG
375,311
2.18%
-1.43%
380,752
2.17%
0.08%
Fiat Chrysler Automobiles
2,075,413
12.03%
-8.14%
2,259,309
12.88%
0.07%
Ford Motor Co.
2,575,200
14.93%
-0.92%
2,599,211
14.82%
-0.15%
General Motors
3,002,237
17.41%
-1.33%
3,042,775
17.35%
-1.28%
Hyundai - Kia Automotive
1,254,629
7.27%
-11.37%
1,415,655
8.02%
2.03%
Jaguar Land Rover N.A.
95,387
0.55%
0.31%
95,088
0.54%
11.81%
Nissan N.A.
1,593,464
9.24%
1.86%
1,564,423
8.92%
5.35%
Toyota Motor Sales
2,434,515
14.12%
-0.62%
2,449,630
13.97%
-1.99%
VW Group of America
623,916
3.62%
5.72%
590,170
3.36%
-2.75%
Other
1,220,261
7.08%
7.26%
1,137,669
6.49%
4.26%
Total Sales (Units)
17,245,872
100.00%
17,539,052
100.00%
Source: Automotive News
2
RubinBrown Dealership Stats 2018
TOTAL UNIT SOLD BY YEAR
11,125,098
6,120,774
17,245,827
2017
10,645,974
6,893,078
17,539,052
2016
9,897,997
7,572,662
17,470,659
2015
16,531,070
8,596,256
7,934,814
2014
0
5M
15M
10M
20M
TOTAL TRUCK UNITS
TOTAL CAR UNITS
2015
2014
YEAR-OVER- YEAR % CHANGE
YEAR-OVER- YEAR % CHANGE
TOTAL UNITS SOLD
MARKET SHARE
TOTAL UNITS SOLD
MARKET SHARE
1,586,551
9.08%
2.96%
1,540,872
9.32%
1.02%
American Honda Motor Co.
405,677
2.32%
2.25%
396,750
2.40%
5.30%
BMW Group
380,461
2.18%
3.78%
366,589
2.22%
6.69%
Daimler AG
2,257,728
12.92%
7.22%
2,105,682
12.74%
16.65%
Fiat Chrysler Automobiles
2,603,082
14.90%
5.33%
2,471,315
14.95%
-0.56%
Ford Motor Co.
3,082,366
17.64%
5.02%
2,935,008
17.75%
5.35%
General Motors
1,387,528
7.94%
6.25%
1,305,952
7.90%
3.98%
Hyundai - Kia Automotive
85,048
0.49%
26.49%
67,238
0.41%
0.41%
Jaguar Land Rover N.A.
1,484,918
8.50%
7.07%
1,386,895
8.39%
11.09%
Nissan N.A.
2,499,313
14.31%
5.29%
2,373,771
14.36%
6.16%
Toyota Motor Sales
606,840
3.47%
1.19%
599,699
3.63%
-1.93%
VW Group of America
1,091,147
6.25%
11.19%
981,299
5.93%
16.67%
Other
Total Sales
17,470,659
100.00%
16,531,070
100.00%
3
Comparison of Sales
UNIT SALES BY MAKE (A – L)
2017
2016
CAR SALES
TRUCK SALES
COMBINED TOTAL
CAR SALES
TRUCK SALES
COMBINED TOTAL
154,602
161,360
Acura
48,421
106,181
53,504
107,856
12,031
516
Alfa Romeo
9,310
2,721
516
—
684
1,032
Aston Martin*
684
—
1,032
—
226,511
210,213
Audi
106,652
119,859
107,752
102,461
2,405
2,581
Bentley
1,253
1,152
1,697
884
305,685
313,174
BMW
171,375
134,310
181,419
131,755
219,231
229,631
Buick
41,592
177,639
84,845
144,786
156,440
170,006
Cadillac
50,278
106,162
69,290
100,716
2,065,879
2,096,510
Chevrolet
640,777
1,425,102
736,581
1,359,929
188,545
231,972
Chrysler
69,694
118,851
110,535
121,437
446,996
506,858
Dodge
163,569
283,427
203,947
302,911
2,340
2,460
Ferrari*
2,340
—
2,460
—
26,492
32,742
Fiat
17,163
9,329
17,912
14,830
2,464,041
2,487,487
Ford
555,838
1,908,203
653,300
1,834,187
20,594
6,948
Genesis
20,594
—
6,948
—
560,687
546,628
GMC
—
560,687
—
546,628
1,486,827
1,476,582
Honda
752,563
734,264
771,921
704,661
664,961
768,057
Hyundai
417,055
247,906
547,087
220,970
153,415
138,293
Infiniti
57,262
96,153
53,908
84,385
39,594
31,243
Jaguar
20,648
18,946
21,227
10,016
828,522
926,376
Jeep
—
828,522
—
926,376
589,668
647,598
Kia
366,108
223,560
407,535
240,063
1,056
1,032
Lamborghini*
1,056
—
1,032
—
74,739
73,861
Land Rover
—
74,739
—
73,861
305,132
331,228
Lexus
104,290
200,842
136,054
195,174
111,159
111,724
Lincoln
39,552
71,607
40,746
70,978
36
168
Lotus*
36
—
168
—
Total Sales (Units) Makes A – L
3,658,110
7,450,162
11,108,272
4,211,416
7,294,864
11,506,280
*Sale estimates provided by Automotive News
Source: Automotive News
4
RubinBrown Dealership Stats 2018
2015
2014
CAR SALES
TRUCK SALES
COMBINED TOTAL
CAR SALES
TRUCK SALES
COMBINED TOTAL
177,165
167,843
67,929
109,236
57,297
110,546
Acura
663
91
663
—
91
—
Alfa Romeo
1,020
—
1,020
—
—
—
Aston Martin*
202,202
182,011
115,154
87,048
112,734
69,277
Audi
2,686
3,003
2,686
–
3,003
—
Bentley
346,023
339,738
230,347
115,676
229,470
110,268
BMW
223,055
228,963
93,425
129,630
117,771
111,192
Buick
175,267
170,750
70,494
104,773
86,650
84,100
Cadillac
2,125,347
2,033,442
766,873
1,358,474
880,683
1,152,759
Chevrolet
324,846
308,785
230,998
93,848
170,745
138,040
Chrysler
517,153
574,155
250,426
266,727
282,033
292,122
Dodge
2,124
2,100
2,124
–
2,100
–
Ferrari*
42,410
46,121
25,084
17,326
33,708
12,413
Fiat
2,501,855
2,376,841
760,039
1,741,816
762,545
1,614,296
Ford
—
—
—
—
—
—
Genesis
558,697
501,853
—
558,697
—
501,853
GMC
1,409,386
1,373,029
757,302
652,084
793,026
580,003
Honda
761,710
725,718
579,985
181,725
570,505
155,213
Hyundai
133,498
117,330
64,877
68,621
65,263
52,067
Infiniti
14,466
15,773
14,466
—
15,773
—
Jaguar
865,028
692,348
—
865,028
—
692,348
Jeep
625,818
580,234
419,075
206,743
420,202
160,032
Kia
756
708
756
—
708
—
Lamborghini*
70,582
51,465
—
70,582
—
51,465
Land Rover
344,601
311,389
171,131
173,470
174,235
137,154
Lexus
101,227
94,474
37,778
63,449
42,169
52,305
Lincoln
80
—
80
—
—
—
Lotus*
Total Sales (Units) Makes A – L
4,662,712
6,864,953
11,527,665
4,820,711
6,077,453
10,898,164
Unit sales M – Z continued on page 6
5
Sales by Make (A – L)
UNIT SALES BY MAKE (M – Z)
2017
2016
CAR SALES
TRUCK SALES
COMBINED TOTAL
CAR SALES
TRUCK SALES
COMBINED TOTAL
13,697
12,534
Maserati
8,249
5,448
10,617
1,917
289,470
297,773
Mazda
119,714
169,756
150,555
147,218
1,110
—
McLaren
1,110
—
—
—
372,240
374,541
Mercedes-Benz
173,468
198,772
181,637
192,904
47,105
52,030
Mini
32,241
14,864
39,324
12,706
103,686
96,267
Mitsubishi
35,117
68,569
36,624
59,643
1,440,049
1,426,130
Nissan
664,268
775,781
737,605
688,525
55,420
54,280
Porsche
20,788
34,632
19,565
34,715
556,790
545,851
Ram
—
556,790
—
545,851
1,320
1,224
Rolls-Royce*
1,320
—
1,224
—
205
12,028
Scion
205
—
12,028
—
3,071
6,211
Smart
3,071
—
6,211
—
647,956
615,132
Subaru
171,369
476,587
157,964
457,168
55,120
26,725
Tesla*
31,120
24,000
24,000
2,725
2,129,178
2,106,374
Toyota
910,600
1,218,578
999,475
1,106,899
339,676
322,948
Volkswagen
262,029
77,647
275,087
47,861
81,507
82,724
Volvo
27,995
53,512
29,746
52,978
—
—
Other
—
—
—
—
Total Sales (Units) Makes M – Z
2,462,664
3,674,936
6,137,600
2,681,662
3,351,110
6,032,772
Combined Total Sales (Units)
6,120,774
11,125,098
17,245,872
6,893,078
10,645,974
17,539,052
*Sale estimates provided by Automotive News
Source: Automotive News
6
RubinBrown Dealership Stats 2018
2015
2014
CAR SALES
TRUCK SALES
COMBINED TOTAL
CAR SALES
TRUCK SALES
COMBINED TOTAL
11,697
12,943
11,697
—
12,943
—
Maserati
319,183
305,801
174,670
144,513
176,570
129,231
Mazda
—
—
—
—
—
—
McLaren
372,977
356,136
205,053
167,924
212,086
144,050
Mercedes-Benz
58,514
56,112
41,828
16,686
33,467
22,645
Mini
95,342
77,643
39,321
56,021
33,521
44,122
Mitsubishi
1,351,420
1,269,565
748,502
602,918
789,898
479,667
Nissan
51,756
47,007
21,749
30,007
23,561
23,446
Porsche
493,807
469,139
—
493,807
—
469,139
Ram
1,140
900
1,140
—
900
—
Rolls-Royce*
56,167
58,009
56,167
—
58,009
—
Scion
7,484
10,453
7,484
—
10,453
—
Smart
582,675
513,693
166,262
416,413
282,052
231,641
Subaru
22,800
26,400
22,635
165
26,400
—
Tesla*
2,098,545
2,004,373
1,075,746
1,022,799
1,085,924
918,449
Toyota
349,440
366,970
306,560
42,880
333,785
33,185
Volkswagen
70,047
56,366
31,136
38,911
33,138
23,228
Volvo
—
1,396
—
—
1,396
—
Other
Total Sales (Units) Makes M – Z
2,909,950
3,033,044
5,942,994
3,114,103
2,518,803
5,632,906
Combined Total Sales (Units)
7,572,662
9,897,997
17,470,659
7,934,814
8,596,256
16,531,070
7
Sales by Make (M – Z)
M&A ACTIVITY OVERVIEW OVERALL TRANSACTION ACTIVITY CHEVROLET ANALYSIS
2017
MALIBU
MOST POPULAR CAR BY SALES
SILVERADO MOST POPULAR TRUCK BY SALES
As mentioned previously, Chevrolet has maintained approximately 12.0% of the market share of new vehicle sales over the past few years. This is mainly due to its tremendous truck sales volume which makes up over 14.0% of all truck sales in the United States. Chevrolet’s most popular truck model is the Silverado, selling nearly 600,000 units in 2017 and making up over 40.0% of Chevrolet’s total truck sales. Additionally, with increasing sales in the Equinox and Traverse models, the long-standing popularity of the Tahoe and Suburban units continue to decline. Chevrolet car sales are led by the Malibu and the Cruze, both of which are nearly 29.0% of total Chevrolet car sales.
25% 0% CHEVROLET’S MARKET SHARE OF TOTAL SALES 11.8%
CHEVROLET’S CARS VS. TRUCKS SOLD (%) 0% 100% 31.0% 69.0%
CHEVROLET’S UNIT SALE TRENDS
1,425,102
640,777
2,065,879
2017
1,359,929
736,581
2,096,510
2016
1,358,474
766,873
2,125,347
2015
2,033,442
1,152,759
880,683
2014
0
3M
1M
2M
TOTAL TRUCK UNITS
TOTAL CAR UNITS
8
RubinBrown Dealership Stats 2018
Chevrolet | U.S. Light-Vehicle Sales and Market Share by Nameplate
2017
2016
2015
2014
UNITS SOLD
% OF CAR SALES
UNITS SOLD
% OF CAR SALES
UNITS SOLD
% OF CAR SALES
UNITS SOLD
% OF CAR SALES
CAR
Bolt
23,297
3.64%
579
0.08%
—
0.00%
— 0.00%
Camaro
67,940
10.60%
72,705
9.87%
77,502
10.11%
86,297
9.80%
Caprice
693
0.11%
1,021
0.14%
1,845
0.24%
3,727
0.42%
Corvette
25,079
3.91%
29,995
4.07%
33,329
4.35%
34,839
3.96%
Cruze
184,751
28.83%
188,876
25.64%
226,602
29.55%
273,060
31.01%
Impala
75,877
11.84%
97,006
13.17%
116,825
15.23%
140,280
15.93%
Malibu
185,857
29.00%
227,881
30.94%
194,854
25.41%
188,519
21.41%
Sonic
30,290
4.73%
55,255
7.50%
64,775
8.45%
93,518
10.62%
Spark
22,589
3.53%
35,511
4.82%
32,853
4.28%
39,159
4.45%
SS
4,055
0.63%
3,013
0.41%
2,895
0.38%
2,479
0.28%
Volt
20,349
3.18%
24,739
3.36%
15,393
2.01%
18,805
2.14%
Total Car
640,777 100.00%
736,581 100.00%
766,873 100.00%
880,683 100.00%
UNITS SOLD
% OF TRUCK SALES
UNITS SOLD
% OF TRUCK SALES
UNITS SOLD
% OF TRUCK SALES
UNITS SOLD
% OF TRUCK SALES
TRUCK
Avalanche
— 0.00%
— 0.00%
8
0.00%
92
0.01%
Captiva Sport
— 0.00%
2
0.00%
55
0.00%
35,368
3.07%
City Express
8,348
0.59%
7,019
0.52%
10,283
0.76%
530
0.05%
Colorado
112,996
7.93%
108,725
7.99%
84,430
6.22%
8,003
0.69%
Equinox
290,458
20.38%
242,195
17.81%
277,589
20.43%
242,242
21.01%
Express van
69,164
4.85%
68,007
5.00%
63,382
4.67%
79,352
6.88%
Silverado
585,864
41.11%
574,876
42.27%
600,544
44.21%
529,755
45.96%
Suburban
56,516
3.97%
60,082
4.42%
50,866
3.74%
55,009
4.77%
Tahoe
98,961
6.94%
103,306
7.60%
88,342
6.50%
97,726
8.48%
Traverse
123,506
8.67%
116,701
8.58%
119,945
8.83%
103,943
9.02%
Trax
79,289
5.56%
79,016
5.81%
63,030
4.64%
739
0.06%
Total Truck
1,425,102 100.00% 1,359,929 100.00% 1,358,474 100.00% 1,152,759 100.00%
Total Sales (Units)
2,065,879
2,096,510
2,125,347
2,033,442
Source: Automotive News
9
Chevrolet Analysis
M&A ACTIVITY OVERVIEW OVERALL TRANSACTION ACTIVITY FIAT CHRYSLER ANALYSIS
2017
CHARGER MOST POPULAR CAR BY SALES
RAM PICKUP MOST POPULAR TRUCK BY SALES
Typical Chrysler dealerships have the Chrysler, Dodge and Jeep franchise and occasionally include the Ram franchise. As a result, these brands have been grouped together for our analysis. Of the consolidated group, the Jeep brand holds the largest share, representing 41.0% of the total group’s sales. Jeep’s leading vehicle is the Grand Cherokee, recording over 240,000 units sold in 2017 representing over 29.0% of Jeep sales and nearly 12.0% of the group’s total. Following Jeep is Ram, representing 28.0% of the group’s total sales. Ram sales are primarily made up of pickup models. Ram pickup sales surpassed 500,000 units in 2017 representing nearly 90.0% of all Ram sales and nearly 25.0% of the group’s total sales. The Dodge brand recorded nearly 450,000 unit sales and made up 22.0% of the group’s total sales, while Chrysler sold just below 190,000 units and made up less than 10.0% of the group’s sales.
FIAT CHRYSLER’S MARKET SHARE OF TOTAL SALES 25% 0% 11.6%
FIAT CHRYSLER’S CARS VS. TRUCKS SOLD (%) 0% 100% 11.5% 88.5%
FIAT CHRYSLER’S UNIT SALE TRENDS
1,787,590
233,263
2,020,853
2017
1,896,575
314,482
2,211,057
2016
1,719,410
481,424
2,200,834
2015
2,044,427
452,778
1,591,649
2014
0
1M
3M
2M
TOTAL TRUCK UNITS
TOTAL CAR UNITS
10
RubinBrown Dealership Stats 2018
Fiat Chrysler | U.S. Light-Vehicle Sales and Market Share by Nameplate
2017
2016
2015
2014
UNITS SOLD
% OF UNIT SALES
UNITS SOLD
% OF UNIT SALES
UNITS SOLD
% OF UNIT SALES
UNITS SOLD
% OF UNIT SALES
200
18,457
26.48%
57,294
51.83%
177,889
77.01%
117,363
68.74%
300
51,237
73.52%
53,241
48.17%
53,109
22.99%
53,382
31.26%
Total Chrysler Car
69,694
100.00%
110,535
100.00%
230,998
100.00%
170,745
100.00%
Pacifica
118,274
99.51%
62,366
51.36%
— 0.00%
— 0.00%
Town & Country
577
0.49%
59,071
48.64%
93,848
100.00%
138,040
100.00%
Total Chrysler Truck
118,851
100.00%
121,437
100.00%
93,848
100.00%
138,040
100.00%
Total Chrysler
188,545
231,972
324,846
308,785
UNITS SOLD
% OF UNIT SALES
UNITS SOLD
% OF UNIT SALES
UNITS SOLD
% OF UNIT SALES
UNITS SOLD
% OF UNIT SALES
DODGE
Avenger
14
0.01%
45
0.02%
1,268
0.51%
51,705
18.33%
Challenger
64,537
39.46%
64,433
31.59%
66,365
26.50%
51,611
18.30%
Charger
88,351
54.01%
95,437
46.80%
94,725
37.83%
94,099
33.36%
Dart
10,082
6.16%
43,402
21.28%
87,392
34.90%
83,858
29.73%
Viper
585
0.36%
630
0.31%
676
0.27%
760
0.27%
Total Dodge Car
163,569
100.00%
203,947
100.00%
250,426
100.00%
282,033
100.00%
Grand Caravan
125,196
44.17%
127,678
42.15%
97,141
36.42%
134,152
45.92%
Durango
68,761
24.26%
68,474
22.61%
64,186
24.06%
64,398
22.04%
Journey
89,470
31.57%
106,759
35.24%
105,400
39.52%
93,572
32.03%
Total Dodge Truck
283,427
100.00%
302,911
100.00%
266,727
100.00%
292,122
100.00%
Total Dodge
446,996
506,858
517,153
574,155
UNITS SOLD
% OF TRUCK SALES
UNITS SOLD
% OF TRUCK SALES
UNITS SOLD
% OF TRUCK SALES
UNITS SOLD
% OF TRUCK SALES
RAM
Cargo van
— 0.00%
21
0.00%
3,222
0.65%
11,311
2.41%
ProMaster
40,483
7.27%
40,440
7.41%
28,345
5.74%
18,039
3.85%
ProMaster City
15,584
2.80%
15,972
2.93%
11,124
2.25%
— 0.00%
Ram pickup
500,723
89.93%
489,418
89.66%
451,116
91.35%
439,789
93.74%
Total Ram (Truck)
556,790 100.00%
545,851 100.00%
493,807 100.00%
469,139 100.00%
UNITS SOLD
% OF TRUCK SALES
UNITS SOLD
% OF TRUCK SALES
UNITS SOLD
% OF TRUCK SALES
UNITS SOLD
% OF TRUCK SALES
JEEP
Cherokee
169,882
20.50%
199,736
21.56%
220,260
25.46%
178,508
25.78%
Compass
83,253
10.05%
94,061
10.15%
66,698
7.71%
61,264
8.85%
Grand Cherokee
240,696
29.05%
212,273
22.91%
195,958
22.65%
183,786
26.55%
Patriot
40,735
4.92%
121,926
13.16%
118,464
13.69%
93,462
13.50%
Renegade
103,434
12.48%
106,606
11.51%
60,946
7.05%
— 0.00%
Wrangler
190,522
23.00%
191,774
20.70%
202,702
23.43%
175,328
25.32%
Total Jeep (Truck)
828,522 100.00%
926,376 100.00%
865,028 100.00%
692,348 100.00%
Total Sales (Units)
2,020,853
2,211,057
2,200,834
2,044,427
Source: Automotive News
11
Fiat Chrysler Analysis
M&A ACTIVITY OVERVIEW OVERALL TRANSACTION ACTIVITY FORD NALYS S
2017
FUSION
MOST POPULAR CAR BY SALES
F-SERIES MOST POPULAR TRUCK BY SALES
Of Ford’s nearly 2.5 million unit sales in 2017, truck sales accounted for more than 1.9 million units or 77.0% of Ford’s total sales. Of those units, nearly 900,000 were F-Series trucks, making up 47.0% of all Ford truck sales and over 36.0% of total Ford sales. In 2017, Ford sold nearly 38.0% more F-Series trucks than its entire car fleet. The remaining truck sales are Escape and Explorer models, representing 16.0% and 14.0% of Ford’s total truck sales respectively. Ford’s most popular car model is the Fusion, selling just over 200,000 units, making up nearly 38.0% of total car sales. It’s worth noting the number of Fusions sold is less than a quarter of the number of F-Series trucks sold.
14.1%
0%
25%
FORD’S MARKET SHARE OF TOTAL SALES
100% 22.5% 77.5%
0%
FORD’S CARS VS. TRUCKS SOLD (%)
FORD
FORD’S UNIT SALE TRENDS
1,908,203
555,838
2,464,041
2017
1,834,187
653,300
2,487,487
2016
1,741,816
760,039
2,501,855
2015
2,376,841
1,614,296
762,545
2014
0
1M
3M
2M
TOTAL TRUCK UNITS
TOTAL CAR UNITS
12
RubinBrown Dealership Stats 2018
Ford | U.S. Light-Vehicle Sales and Market Share by Nameplate
2017
2016
2015
2014
UNITS SOLD
% OF CAR SALES
UNITS SOLD
% OF CAR SALES
UNITS SOLD
% OF CAR SALES
UNITS SOLD
% OF CAR SALES
CAR
C-Max
18,390
3.31%
19,834
3.04%
21,768
2.86%
27,595
3.62%
Fiesta
46,249
8.32%
48,807
7.47%
64,458
8.48%
63,192
8.29%
Focus
158,385
28.49%
168,789
25.84%
202,478
26.64%
219,634
28.80%
Fusion
209,623
37.71%
265,840
40.69%
300,170
39.49%
306,860
40.24%
GT
89
0.02%
— 0.00%
— 0.00%
— 0.00%
Mustang
81,866
14.73%
105,932
16.21%
122,349
16.10%
82,635
10.84%
Taurus
41,236
7.42%
44,098
6.75%
48,816
6.42%
62,629
8.21%
Total Car
555,838 100.00%
653,300 100.00%
760,039 100.00%
762,545 100.00%
UNITS SOLD
% OF TRUCK SALES
UNITS SOLD
% OF TRUCK SALES
UNITS SOLD
% OF TRUCK SALES
UNITS SOLD
% OF TRUCK SALES
TRUCK
E-series/Club Wagon
— 0.00%
— 0.00%
247
0.01%
14,367
0.89%
E-series van
53,304
2.79%
54,245
2.96%
50,541
2.90%
88,896
5.51%
Edge
142,603
7.47%
134,588
7.34%
124,120
7.13%
108,864
6.74%
Escape
308,296 16.16%
307,069
16.74%
306,492
17.60%
306,212
18.97%
Expedition
51,883
2.72%
59,835
3.26%
41,443
2.38%
44,632
2.76%
Explorer
271,131
14.21%
248,507
13.55%
249,251
14.31%
209,994
13.01%
F series
896,764
47.00%
820,799
44.75%
780,354
44.80%
753,851
46.70%
Flex
22,389
1.17%
22,668
1.24%
19,570
1.12%
23,822
1.48%
Transit
127,360
6.67%
143,244
7.81%
117,577
6.75%
20,448
1.27%
Transit Connect
34,473
1.81%
43,232
2.36%
52,221
3.00%
43,210
2.68%
Total Truck
1,908,203
100.00%
1,834,187
100.00%
1,741,816
100.00%
1,614,296
100.00%
Total Sales (Units)
2,464,041
2,487,487
2,501,855
2,376,841
Source: Automotive News
13
Ford Analysis
M&A ACTIVITY OVERVIEW OVERALL TRANSACTION ACTIVITY TOYOT ANALYSIS
2017
CAMRY
MOST POPULAR CAR BY SALES
RAV4
Toyota continues to be one of the only manufacturers with a balanced blend between car and truck sales. Toyota’s cars make up nearly 43.0% of sales while trucks make up 57.0% of sales. This is worth noting when Ford’s sales are 77.0% trucks and Chevrolet’s sales are 69.0% trucks. Toyota’s top selling unit for 2017 is the RAV4, making up 19.0% of Toyota’s total sales and nearly 34.0% of Toyota’s truck sales. Toyota’s second most popular model is the Camry, which represents 18.0% of Toyota’s total sales and nearly 43.0% of all car sales. Not only does Toyota have a good mix between cars and trucks, it has an equal spread of sales amongst its entire fleet of vehicles.
MOST POPULAR TRUCK BY SALES
TOYOTA’S MARKET SHARE OF TOTAL SALES 25% 0% 12.2%
100% 42.8% 57.2%
0%
TOYOTA’S CARS VS. TRUCKS SOLD (%)
TOYOTA
TOYOTA’S UNIT SALE TRENDS
1,218,578
910,600
2,129,178
2017
1,106,899
999,475
2,106,374
2016
1,022,799
1,075,746
2,098,545
2015
2,004,373
918,449
1,085,924
2014
0
3M
1M
2M
TOTAL TRUCK UNITS
TOTAL CAR UNITS
14
RubinBrown Dealership Stats 2018
Toyota | U.S. Light-Vehicle Sales and Market Share by Nameplate
2017
2016
2015
2014
UNITS SOLD
% OF CAR SALES
UNITS SOLD
% OF CAR SALES
UNITS SOLD
% OF CAR SALES
UNITS SOLD
% OF CAR SALES
CAR
86 (Incl. FR-S)
6,846
0.75%
7,457
0.75%
—
0.00%
—
0.00%
Avalon
32,583
3.58%
48,080
4.81%
60,063
5.58%
67,183
6.19%
Camry
387,081
42.51%
388,618
38.88%
429,355
39.91%
428,606
39.47%
Corolla
329,196
36.15%
378,210
36.35%
363,332
33.77%
339,498
31.26%
Mirai
1,838
0.20%
1,034
0.10%
72
0.01%
—
0.00%
Prius
108,662
11.93%
136,632
13.67%
184,794
17.18%
207,372
19.10%
Venza
14
0.00%
589
0.06%
21,351
1.98%
29,991
2.76%
Yaris
44,380
4.87%
38,855
3.89%
16,779
1.56%
13,274
1.22%
Total Car
910,600 100.00%
999,475 100.00% 1,075,746 100.00% 1,085,924 100.00%
UNITS SOLD
% OF TRUCK SALES
UNITS SOLD
% OF TRUCK SALES
UNITS SOLD
% OF TRUCK SALES
UNITS SOLD
% OF TRUCK SALES
TRUCK
4Runner
128,296
10.53%
111,970
10.12%
97,034
9.49%
76,906
8.37%
C-HR
25,755
2.11%
—
0.00%
—
0.00%
—
0.00%
FJ Cruiser
4
0.00%
9
0.00%
229
0.02%
14,718
1.60%
Highlander
215,775
17.71%
191,379
17.29%
158,915
15.54%
146,127
15.91%
Land Cruiser
3,100
0.25%
3,705
0.33%
2,687
0.26%
3,158
0.34%
RAV4
407,594
33.45%
352,154
31.81%
315,412
30.84%
267,698
29.15%
Sequoia
12,156
1.00%
12,771
1.15%
12,583
1.23%
11,806
1.29%
Sienna
111,489
9.15%
127,791
11.54%
137,497
13.44%
124,502
13.56%
Tacoma
198,124
16.26%
191,631
17.31%
179,562
17.56%
155,041
16.88%
Tundra
116,285
9.54%
115,489
10.43%
118,880
11.62%
118,493
12.90%
Total Truck
1,218,578 100.00% 1,106,899 100.00% 1,022,799 100.00%
918,449 100.00%
Total Sales (Units)
2,129,178
2,106,374
2,098,545
2,004,373
Source: Automotive News
15
Toyota Analysis
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RubinBrown Dealership Stats 2018
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