RubinBrown Dealership Stats 2018

Ford | U.S. Light-Vehicle Sales and Market Share by Nameplate

2017

2016

2015

2014

UNITS SOLD

% OF CAR SALES

UNITS SOLD

% OF CAR SALES

UNITS SOLD

% OF CAR SALES

UNITS SOLD

% OF CAR SALES

CAR

C-Max

18,390

3.31%

19,834

3.04%

21,768

2.86%

27,595

3.62%

Fiesta

46,249

8.32%

48,807

7.47%

64,458

8.48%

63,192

8.29%

Focus

158,385

28.49%

168,789

25.84%

202,478

26.64%

219,634

28.80%

Fusion

209,623

37.71%

265,840

40.69%

300,170

39.49%

306,860

40.24%

GT

89

0.02%

— 0.00%

— 0.00%

— 0.00%

Mustang

81,866

14.73%

105,932

16.21%

122,349

16.10%

82,635

10.84%

Taurus

41,236

7.42%

44,098

6.75%

48,816

6.42%

62,629

8.21%

Total Car

555,838 100.00%

653,300 100.00%

760,039 100.00%

762,545 100.00%

UNITS SOLD

% OF TRUCK SALES

UNITS SOLD

% OF TRUCK SALES

UNITS SOLD

% OF TRUCK SALES

UNITS SOLD

% OF TRUCK SALES

TRUCK

E-series/Club Wagon

— 0.00%

— 0.00%

247

0.01%

14,367

0.89%

E-series van

53,304

2.79%

54,245

2.96%

50,541

2.90%

88,896

5.51%

Edge

142,603

7.47%

134,588

7.34%

124,120

7.13%

108,864

6.74%

Escape

308,296 16.16%

307,069

16.74%

306,492

17.60%

306,212

18.97%

Expedition

51,883

2.72%

59,835

3.26%

41,443

2.38%

44,632

2.76%

Explorer

271,131

14.21%

248,507

13.55%

249,251

14.31%

209,994

13.01%

F series

896,764

47.00%

820,799

44.75%

780,354

44.80%

753,851

46.70%

Flex

22,389

1.17%

22,668

1.24%

19,570

1.12%

23,822

1.48%

Transit

127,360

6.67%

143,244

7.81%

117,577

6.75%

20,448

1.27%

Transit Connect

34,473

1.81%

43,232

2.36%

52,221

3.00%

43,210

2.68%

Total Truck

1,908,203

100.00%

1,834,187

100.00%

1,741,816

100.00%

1,614,296

100.00%

Total Sales (Units)

2,464,041

2,487,487

2,501,855

2,376,841

Source: Automotive News

13

Ford Analysis