RubinBrown Dealership Stats 2018

M&A ACTIVITY OVERVIEW OVERALL TRANSACTION ACTIVITY TOYOT ANALYSIS

2017

CAMRY

MOST POPULAR CAR BY SALES

RAV4

Toyota continues to be one of the only manufacturers with a balanced blend between car and truck sales. Toyota’s cars make up nearly 43.0% of sales while trucks make up 57.0% of sales. This is worth noting when Ford’s sales are 77.0% trucks and Chevrolet’s sales are 69.0% trucks. Toyota’s top selling unit for 2017 is the RAV4, making up 19.0% of Toyota’s total sales and nearly 34.0% of Toyota’s truck sales. Toyota’s second most popular model is the Camry, which represents 18.0% of Toyota’s total sales and nearly 43.0% of all car sales. Not only does Toyota have a good mix between cars and trucks, it has an equal spread of sales amongst its entire fleet of vehicles.

MOST POPULAR TRUCK BY SALES

TOYOTA’S MARKET SHARE OF TOTAL SALES 25% 0% 12.2%

100% 42.8% 57.2%

0%

TOYOTA’S CARS VS. TRUCKS SOLD (%)

TOYOTA

TOYOTA’S UNIT SALE TRENDS

1,218,578

910,600

2,129,178

2017

1,106,899

999,475

2,106,374

2016

1,022,799

1,075,746

2,098,545

2015

2,004,373

918,449

1,085,924

2014

0

3M

1M

2M

TOTAL TRUCK UNITS

TOTAL CAR UNITS

14

RubinBrown Dealership Stats 2018