RubinBrown Dealership Stats 2018

Fiat Chrysler | U.S. Light-Vehicle Sales and Market Share by Nameplate

2017

2016

2015

2014

UNITS SOLD

% OF UNIT SALES

UNITS SOLD

% OF UNIT SALES

UNITS SOLD

% OF UNIT SALES

UNITS SOLD

% OF UNIT SALES

200

18,457

26.48%

57,294

51.83%

177,889

77.01%

117,363

68.74%

300

51,237

73.52%

53,241

48.17%

53,109

22.99%

53,382

31.26%

Total Chrysler Car

69,694

100.00%

110,535

100.00%

230,998

100.00%

170,745

100.00%

Pacifica

118,274

99.51%

62,366

51.36%

— 0.00%

— 0.00%

Town & Country

577

0.49%

59,071

48.64%

93,848

100.00%

138,040

100.00%

Total Chrysler Truck

118,851

100.00%

121,437

100.00%

93,848

100.00%

138,040

100.00%

Total Chrysler

188,545

231,972

324,846

308,785

UNITS SOLD

% OF UNIT SALES

UNITS SOLD

% OF UNIT SALES

UNITS SOLD

% OF UNIT SALES

UNITS SOLD

% OF UNIT SALES

DODGE

Avenger

14

0.01%

45

0.02%

1,268

0.51%

51,705

18.33%

Challenger

64,537

39.46%

64,433

31.59%

66,365

26.50%

51,611

18.30%

Charger

88,351

54.01%

95,437

46.80%

94,725

37.83%

94,099

33.36%

Dart

10,082

6.16%

43,402

21.28%

87,392

34.90%

83,858

29.73%

Viper

585

0.36%

630

0.31%

676

0.27%

760

0.27%

Total Dodge Car

163,569

100.00%

203,947

100.00%

250,426

100.00%

282,033

100.00%

Grand Caravan

125,196

44.17%

127,678

42.15%

97,141

36.42%

134,152

45.92%

Durango

68,761

24.26%

68,474

22.61%

64,186

24.06%

64,398

22.04%

Journey

89,470

31.57%

106,759

35.24%

105,400

39.52%

93,572

32.03%

Total Dodge Truck

283,427

100.00%

302,911

100.00%

266,727

100.00%

292,122

100.00%

Total Dodge

446,996

506,858

517,153

574,155

UNITS SOLD

% OF TRUCK SALES

UNITS SOLD

% OF TRUCK SALES

UNITS SOLD

% OF TRUCK SALES

UNITS SOLD

% OF TRUCK SALES

RAM

Cargo van

— 0.00%

21

0.00%

3,222

0.65%

11,311

2.41%

ProMaster

40,483

7.27%

40,440

7.41%

28,345

5.74%

18,039

3.85%

ProMaster City

15,584

2.80%

15,972

2.93%

11,124

2.25%

— 0.00%

Ram pickup

500,723

89.93%

489,418

89.66%

451,116

91.35%

439,789

93.74%

Total Ram (Truck)

556,790 100.00%

545,851 100.00%

493,807 100.00%

469,139 100.00%

UNITS SOLD

% OF TRUCK SALES

UNITS SOLD

% OF TRUCK SALES

UNITS SOLD

% OF TRUCK SALES

UNITS SOLD

% OF TRUCK SALES

JEEP

Cherokee

169,882

20.50%

199,736

21.56%

220,260

25.46%

178,508

25.78%

Compass

83,253

10.05%

94,061

10.15%

66,698

7.71%

61,264

8.85%

Grand Cherokee

240,696

29.05%

212,273

22.91%

195,958

22.65%

183,786

26.55%

Patriot

40,735

4.92%

121,926

13.16%

118,464

13.69%

93,462

13.50%

Renegade

103,434

12.48%

106,606

11.51%

60,946

7.05%

— 0.00%

Wrangler

190,522

23.00%

191,774

20.70%

202,702

23.43%

175,328

25.32%

Total Jeep (Truck)

828,522 100.00%

926,376 100.00%

865,028 100.00%

692,348 100.00%

Total Sales (Units)

2,020,853

2,211,057

2,200,834

2,044,427

Source: Automotive News

11

Fiat Chrysler Analysis