RubinBrown Dealership Stats 2018

M&A ACTIVITY OVERVIEW OVERALL TRANSACTION ACTIVITY FIAT CHRYSLER ANALYSIS

2017

CHARGER MOST POPULAR CAR BY SALES

RAM PICKUP MOST POPULAR TRUCK BY SALES

Typical Chrysler dealerships have the Chrysler, Dodge and Jeep franchise and occasionally include the Ram franchise. As a result, these brands have been grouped together for our analysis. Of the consolidated group, the Jeep brand holds the largest share, representing 41.0% of the total group’s sales. Jeep’s leading vehicle is the Grand Cherokee, recording over 240,000 units sold in 2017 representing over 29.0% of Jeep sales and nearly 12.0% of the group’s total. Following Jeep is Ram, representing 28.0% of the group’s total sales. Ram sales are primarily made up of pickup models. Ram pickup sales surpassed 500,000 units in 2017 representing nearly 90.0% of all Ram sales and nearly 25.0% of the group’s total sales. The Dodge brand recorded nearly 450,000 unit sales and made up 22.0% of the group’s total sales, while Chrysler sold just below 190,000 units and made up less than 10.0% of the group’s sales.

FIAT CHRYSLER’S MARKET SHARE OF TOTAL SALES 25% 0% 11.6%

FIAT CHRYSLER’S CARS VS. TRUCKS SOLD (%) 0% 100% 11.5% 88.5%

FIAT CHRYSLER’S UNIT SALE TRENDS

1,787,590

233,263

2,020,853

2017

1,896,575

314,482

2,211,057

2016

1,719,410

481,424

2,200,834

2015

2,044,427

452,778

1,591,649

2014

0

1M

3M

2M

TOTAL TRUCK UNITS

TOTAL CAR UNITS

10

RubinBrown Dealership Stats 2018