RubinBrown Dealership Stats 2018

Chevrolet | U.S. Light-Vehicle Sales and Market Share by Nameplate

2017

2016

2015

2014

UNITS SOLD

% OF CAR SALES

UNITS SOLD

% OF CAR SALES

UNITS SOLD

% OF CAR SALES

UNITS SOLD

% OF CAR SALES

CAR

Bolt

23,297

3.64%

579

0.08%

—

0.00%

— 0.00%

Camaro

67,940

10.60%

72,705

9.87%

77,502

10.11%

86,297

9.80%

Caprice

693

0.11%

1,021

0.14%

1,845

0.24%

3,727

0.42%

Corvette

25,079

3.91%

29,995

4.07%

33,329

4.35%

34,839

3.96%

Cruze

184,751

28.83%

188,876

25.64%

226,602

29.55%

273,060

31.01%

Impala

75,877

11.84%

97,006

13.17%

116,825

15.23%

140,280

15.93%

Malibu

185,857

29.00%

227,881

30.94%

194,854

25.41%

188,519

21.41%

Sonic

30,290

4.73%

55,255

7.50%

64,775

8.45%

93,518

10.62%

Spark

22,589

3.53%

35,511

4.82%

32,853

4.28%

39,159

4.45%

SS

4,055

0.63%

3,013

0.41%

2,895

0.38%

2,479

0.28%

Volt

20,349

3.18%

24,739

3.36%

15,393

2.01%

18,805

2.14%

Total Car

640,777 100.00%

736,581 100.00%

766,873 100.00%

880,683 100.00%

UNITS SOLD

% OF TRUCK SALES

UNITS SOLD

% OF TRUCK SALES

UNITS SOLD

% OF TRUCK SALES

UNITS SOLD

% OF TRUCK SALES

TRUCK

Avalanche

— 0.00%

— 0.00%

8

0.00%

92

0.01%

Captiva Sport

— 0.00%

2

0.00%

55

0.00%

35,368

3.07%

City Express

8,348

0.59%

7,019

0.52%

10,283

0.76%

530

0.05%

Colorado

112,996

7.93%

108,725

7.99%

84,430

6.22%

8,003

0.69%

Equinox

290,458

20.38%

242,195

17.81%

277,589

20.43%

242,242

21.01%

Express van

69,164

4.85%

68,007

5.00%

63,382

4.67%

79,352

6.88%

Silverado

585,864

41.11%

574,876

42.27%

600,544

44.21%

529,755

45.96%

Suburban

56,516

3.97%

60,082

4.42%

50,866

3.74%

55,009

4.77%

Tahoe

98,961

6.94%

103,306

7.60%

88,342

6.50%

97,726

8.48%

Traverse

123,506

8.67%

116,701

8.58%

119,945

8.83%

103,943

9.02%

Trax

79,289

5.56%

79,016

5.81%

63,030

4.64%

739

0.06%

Total Truck

1,425,102 100.00% 1,359,929 100.00% 1,358,474 100.00% 1,152,759 100.00%

Total Sales (Units)

2,065,879

2,096,510

2,125,347

2,033,442

Source: Automotive News

9

Chevrolet Analysis