RubinBrown Dealership Stats 2018
M&A ACTIVITY OVERVIEW OVERALL TRANSACTION ACTIVITY CHEVROLET ANALYSIS
2017
MALIBU
MOST POPULAR CAR BY SALES
SILVERADO MOST POPULAR TRUCK BY SALES
As mentioned previously, Chevrolet has maintained approximately 12.0% of the market share of new vehicle sales over the past few years. This is mainly due to its tremendous truck sales volume which makes up over 14.0% of all truck sales in the United States. Chevrolet’s most popular truck model is the Silverado, selling nearly 600,000 units in 2017 and making up over 40.0% of Chevrolet’s total truck sales. Additionally, with increasing sales in the Equinox and Traverse models, the long-standing popularity of the Tahoe and Suburban units continue to decline. Chevrolet car sales are led by the Malibu and the Cruze, both of which are nearly 29.0% of total Chevrolet car sales.
25% 0% CHEVROLET’S MARKET SHARE OF TOTAL SALES 11.8%
CHEVROLET’S CARS VS. TRUCKS SOLD (%) 0% 100% 31.0% 69.0%
CHEVROLET’S UNIT SALE TRENDS
1,425,102
640,777
2,065,879
2017
1,359,929
736,581
2,096,510
2016
1,358,474
766,873
2,125,347
2015
2,033,442
1,152,759
880,683
2014
0
3M
1M
2M
TOTAL TRUCK UNITS
TOTAL CAR UNITS
8
RubinBrown Dealership Stats 2018
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