RubinBrown Dealership Stats 2018

Toyota | U.S. Light-Vehicle Sales and Market Share by Nameplate

2017

2016

2015

2014

UNITS SOLD

% OF CAR SALES

UNITS SOLD

% OF CAR SALES

UNITS SOLD

% OF CAR SALES

UNITS SOLD

% OF CAR SALES

CAR

86 (Incl. FR-S)

6,846

0.75%

7,457

0.75%

—

0.00%

—

0.00%

Avalon

32,583

3.58%

48,080

4.81%

60,063

5.58%

67,183

6.19%

Camry

387,081

42.51%

388,618

38.88%

429,355

39.91%

428,606

39.47%

Corolla

329,196

36.15%

378,210

36.35%

363,332

33.77%

339,498

31.26%

Mirai

1,838

0.20%

1,034

0.10%

72

0.01%

—

0.00%

Prius

108,662

11.93%

136,632

13.67%

184,794

17.18%

207,372

19.10%

Venza

14

0.00%

589

0.06%

21,351

1.98%

29,991

2.76%

Yaris

44,380

4.87%

38,855

3.89%

16,779

1.56%

13,274

1.22%

Total Car

910,600 100.00%

999,475 100.00% 1,075,746 100.00% 1,085,924 100.00%

UNITS SOLD

% OF TRUCK SALES

UNITS SOLD

% OF TRUCK SALES

UNITS SOLD

% OF TRUCK SALES

UNITS SOLD

% OF TRUCK SALES

TRUCK

4Runner

128,296

10.53%

111,970

10.12%

97,034

9.49%

76,906

8.37%

C-HR

25,755

2.11%

—

0.00%

—

0.00%

—

0.00%

FJ Cruiser

4

0.00%

9

0.00%

229

0.02%

14,718

1.60%

Highlander

215,775

17.71%

191,379

17.29%

158,915

15.54%

146,127

15.91%

Land Cruiser

3,100

0.25%

3,705

0.33%

2,687

0.26%

3,158

0.34%

RAV4

407,594

33.45%

352,154

31.81%

315,412

30.84%

267,698

29.15%

Sequoia

12,156

1.00%

12,771

1.15%

12,583

1.23%

11,806

1.29%

Sienna

111,489

9.15%

127,791

11.54%

137,497

13.44%

124,502

13.56%

Tacoma

198,124

16.26%

191,631

17.31%

179,562

17.56%

155,041

16.88%

Tundra

116,285

9.54%

115,489

10.43%

118,880

11.62%

118,493

12.90%

Total Truck

1,218,578 100.00% 1,106,899 100.00% 1,022,799 100.00%

918,449 100.00%

Total Sales (Units)

2,129,178

2,106,374

2,098,545

2,004,373

Source: Automotive News

15

Toyota Analysis