Spring 2011 issue of Horizons

Chairman’s Corner

Client Satisfaction Fuels Our Optimism By Jim Castellano, CPA

Spring is in the air! After our long, cold, and severe winter, the thoughts of warming weather and longer days contribute to the natural feelings of optimism that fill my mind each year at this time. Maybe the thoughts arise from days gone by when the aroma of freshly mowed lawns was a sign that school would soon be over and summer on its way. It’s also a time when baseball teams were about to break from spring training, each brimming with optimism that perhaps this would be their year to prevail as World Champions. Optimism….is it a hope or is there real cause for such emotion? A recent survey of leaders of nearly 70 accounting firms conducted by L. Harris and Partners revealed

that 71 percent of the firms were optimistic or very optimistic about their growth prospects for 2011. Overall, the survey indicates a noticeable increase in optimism about prospects for 2011 over 2010. I found it especially interesting that 94 percent of the firms surveyed are placing a high priority on retaining existing clients. What a novel strategy! As I reflect on the effects of the global financial crisis on RubinBrown, it is clear to me that our commitment to the total satisfaction of our clients was a principal factor in our ability to weather the storm without reducing our staffing levels. “Totally satisfied clients” is a cornerstone of our vision and has been for decades. This passion and commitment to the total satisfaction of our clients

Raise Your Expectations

7