Spring 2011 issue of Horizons

Automotive

How Fast Can Your Dealership Go From Zero To Sixty? By Mark Conrad, CPA

Significant Decisions To Be Made By Dealerships In 2011 And Beyond The recent increase in new car sales has dealers searching for help. A survey conducted by the Automotive News reveals that 61 percent of approximately 330 dealership respondents plan to add staff during 2011. Not only are sales up year-over-year, but the number of dealership closures over the past three years is forcing the remaining dealerships to act swiftly to meet customer demands. Due to the significant amount of personnel cuts during the recession, which brought employment at

The strong retail results over the past several months have most automotive industry experts believing that one of the worst downturns to ever hit the industry is in the rearview mirror. During January 2011, the industry experienced its greatest selling month since the “Cash for Clunkers” incentive 18 months ago. This optimism has caused several automakers and analysts to boost their original 2011 sales forecasts. Dealers are certainly enjoying the increased traffic in their showrooms; however, the increase in sales will force dealers to make many difficult decisions during the next several months.

Raise Your Expectations

27