Spring 2010 issue of Horizons

Raise Your Expectations CERTIFIED PUBLIC ACCOUNTANTS AND BUSINESS CONSULTANTS

The increased price may strengthen the success of the company as the paper copy readership tends to be loyal to the print copy.

CONCLUSION

Today’s newspapers are working very hard to create new products and revenue streams. The industry is learning how to reduce and control costs, develop a diverse mix of product offerings and increase relevance in the local media market. In spite of the challenges, newspapers should remain a viable business and an important medium for the foreseeable future. Newspapers are using technology to provide better and more efficient customer service. And, most importantly, newspapers remain the primary vehicle for local news and advertising information. The majority of these innovations support the existing business model. The innovations must take place more quickly to drive the industry into the next decade.

Questions? Contact:

Larry Rubin, CPA Partner-in-Charge Media & Entertainment Services Group 314.290.3338 larry.rubin@rubinbrown.com

44 u spring 2010 issue