Spring 2009 issue of Horizons

GENERAL TOPICS

Creating Your Desired Future

• Create plans to employ the strengths and fill the gaps to capture the opportunities. • Finally, compose a statement, the vision, describing the desired future for your organization arising from this assessment.

RubinBrown has employed the visioning process for many years.

By James G. Castellano, CPA

“Vision … the act or power of imagination.” The process of imagining the desired future for your organization is often referred to as “visioning.” It is a powerful exercise, practiced by many organizations, to focus them on achievements that will help ensure their sustainability.

The RubinBrown vision –

“To build a super-regional firm on a solid foundation of commonly shared values and deep expertise, with totally satisfied team members and totally satisfied clients.”

Have you created a vision for your organization?

The visioning process is a key element of effective strategic planning and is really quite simple. The steps can be summarized as follows: • Assess the forces affecting your organization, leading to opportunities. • Assess your organization’s talent and other capabilities – your resources. • Compare the opportunities identified with the organization’s resources to identify existing strengths and gaps.

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