RubinBrown: One Firm, A Tradition of Trust

RubinBrown: One Firm

of trust are integrity, intent, capabilities, and results. According to Covey, integrity and intent reflect character, capabilities and results are tied to competency, and all four are necessary for credibility. “The ability to establish, extend, and restore trust with all stakeholders – customers, business partners, investors and coworkers – is the key leadership competency of the new, global economy,” writes Covey.

Similarly, RubinBrown views its attention to succession planning as a critical component of trust. Having started out serving small and family-owned businesses, the firm’s founders experienced first hand what could go wrong without trust, succession planning and decisions made in the best interests of a company or firm. “ The future looks very bright because we have so much young talent and they will help us achieve our vision. ” Partner, 43 years of service Because the firm is organized along service lines and industry groups, members develop significant expertise and knowledge. Not only does this contribute to retaining talented staff, it also provides a means of natural succession, encouraging future leaders and retaining knowledge and relationships when partners retire.

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