RubinBrown Gaming Stats 2011

Regional Electronic Gaming Device Analysis While Illinois trails Indiana and Missouri in overall casino size, they lead the region in average revenue per gaming device. In 2010, Illinois recorded the highest AGR per EGD per day in the region with an average of $319.23. Interestingly, Illinois also had the second lowest hold percentage of 8.04%. However, while Illinois leads the region in revenue per EGD, their margin over neighboring states continues to decrease. In 2010, Illinois daily average revenue per EGD was only $24.84 greater

Electronic Gaming Device Analysis

$400.00

10.00%

8.00%

$266.67

6.00%

$133.33

4.00%

$0

Colorado

Illinois

Indiana

Iowa

Missouri

AGR per EGD per Day

Average EGD Hold

than Indiana, as compared to the $63.10 margin it claimed in 2009. Of the five states analyzed, Colorado had both the lowest average daily revenue per EGD and the lowest hold percentage. This is most likely indicative of the increased competition that exists within the Colorado market. Examining EGD hold percentages by denomination, the overall state comparison was consistent with the average hold. Colorado, having the lowest total average hold, was the lowest or second lowest in all denomination categories. Indiana and Missouri, having the highest total hold percentages, tended to have the highest EGD

hold by denomination, with only one exception. Missouri had the second lowest nickel hold percentage in 2010. Overall, the states exhibited the industry trend of the penny machines having a hold percentage between 10 – 12%, while the higher denominations had a hold percentage between 5 – 7%.

Electronic Gaming Device Hold Percentage by Denomination

12.00%

10.00%

8.00%

6.00%

4.00%

2.00%

0%

$0.01

$0.05

$0.25

$1.00

$5.00

Colorado

Illinois

Indiana

Iowa

Missouri

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