RubinBrown: Core Values

Chapter 3

Having Fun

H aving fun is the ninth core value, not because it’s less important than the others, but because it was the last one that came to mind at the 2000 Partner Retreat.

After the small groups had presented to each other and they haggled over just the right words, the partners had a list of eight core values that were meaningful, simple and concise. They thought they had accomplished what they had set out to do. Suddenly, there was a shout from the back of the room from one of the senior partners, “Wait! What about having fun?!” The room sat in silent contemplation for a few seconds. Then a chorus of “You’re right!” and “Yes!” echoed around the conference room, making the number of

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