Fall 2011 issue of Horizons

Media & Entertainment

Even During Economic Bust, Technology Advances Boom By Jessica Sackman, CPA

Focus. The recovering economy’s effect on past and current performance was merely a drop in the fountain of information at the conference, as progress and the future of the industry took the lead. Technological advances and diversified revenue sources were the hot topics, whether it be recording a Groupon trade revenue transaction, to the growing demands and related compliance standards over credit card payments, to mobile media. Over-The-Top Video (OTT Video) One of the evolutions of mobile media is Over-The- Top Video (OTT Video), or video content on the Internet. OTT video has multiple viewing platforms: smartphones, tablets, PCs, TVs. More and more

It’s a fascinating dichotomy. While most businesses have experienced stagnant or decreasing profits the past few years, technology advances have done just the opposite. It just kept trucking forward like a freight train with consumers behind the wheel. Rather than tightening purse strings and sacrificing electronic crutches, consumers have found ways to stretch the economic elasticity of mobile media. Give us more, we’ll pay more. And by the way…we want it faster. In May, several members of RubinBrown’s Media and Entertainment Group attended the Media Financial Management’s Annual Media Finance

Raise Your Expectations

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