Fall 2011 issue of Horizons

Life Sciences

Technology as a Driver for Life Sciences Companies By Dan Raskas

Unlike many industries that have different perspectives on what technology is and the value of the technology, the world of life sciences is dependent on technology and in most cases the technology is the product. The value of the organization lies in the strength of the technology that it offers and its ability to continually evolve. RubinBrown has categorized our work in the life sciences industry into five major market segments:

While there are many similarities in the ways each segment utilizes technology as a driver, each has unique characteristics that differentiate how technology drives the business. Animal Health and Nutrition There are multiple applications of technology in animal health and nutrition. Overall, for this segment, the objective is to deliver a combination of productivity, quality and safety. From a productivity standpoint, technology can provide for some controversial aspects such as genetic engineering to have control over various aspects of the qualities of the animal.

• Animal health and nutrition • Plant science and technology • Medical devices • Pharmaceuticals and human health • Renewable energy

Raise Your Expectations

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