Fall 2011 issue of Horizons

Welcome fromRubinBrown’s Managing Partner

The speed at which technology evolves is unbelievable.

Think about it. Ten years ago, we were listening to music on CDs and taking pictures with cameras that had film. Even more astonishing? Think back to what your cell phone looked like ten years ago. Touch screens? We couldn’t even imagine. For businesses, technology has literally reshaped every facet of our world. Of course, technology helps us produce faster and improve efficiencies. But arguably, the greatest advantage it has given us is connection. Thanks to technology, the whole world is accessible, which has far-reaching implications for the way we conduct business. Today, geographically dispersed teams can meet instantly. Conference calling, video conferencing, email, cloud computing, instant messaging, and even Skype have all helped us collaborate in an even larger business network. The result is greater productivity and a wider blend of talents, abilities, and viewpoints. Overall, technology has had a bigger impact on business than any other factor. Companies have had to transform themselves almost entirely to remain competitive. While technology advances in business and our personal lives have been both costly and resource draining, the increased productivity and mobility has far outweighed the investments. What will technology look like ten years from now in 2021? Who knows? But undoubtedly, we will look back at 2011 and be amazed at how much it has evolved. As always, I personally welcome your feedback on this issue of Horizons and, overall, on your business views. Please email me directly at john.herber@rubinbrown.com .

John F. Herber, Jr., CPA Managing Partner

Pleasant reading,

www.rubinbrown.com

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