Fall 2011 issue of Horizons

Automotive

A Steady Recovery Boosts Confidence for the Automotive Industry By Mark Conrad, CPA 2010 Market Share by Manufacturer Chrysler 10%

After struggling for several years, economic indicators for the automotive industry reveal improving conditions. An 11 percent increase in 2010 from 2009 for new light-vehicle sales leads the good news, according to the National Automotive Dealership Association (NADA) . In addition, NADA reports that 2010 dealership net profit before tax as a percent of sales was 2.1 percent, up from the disappointing 1.5 percent in 2009. According to the NADA industry analysis division, the new-vehicle market share by manufacturer for 2010 was as follows:

Other Imports 17%

Volkswagen 3%

Ford 17%

Nissan 8%

Honda 10%

G.M. 19%

Toyota 16%

Raise Your Expectations

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