Fall 2006 issue of Horizons

GUEST ARTICLE

Business Schools - CATT Value

James M. Daley, professor of marketing, is Dean of the Helzberg School of Management at Rockhurst University, Kansas City, Mo. Prior to joining Rockhurst University, Daley's experience includes serving as the associate dean of the Boler School of Business, John Carroll University, Cleveland, Ohio, and as the vice pres- ident - marketplace intelligence, Farm Credit Banks of Wichita, Kan. He has published one book, “Marketing Motor Transportation,” and more than 50 major journal articles. Daley has served on several corporate and not-for-profit boards. He continues to conduct research and consult in the areas of strategic planning and issues in the supply chain, including e-commerce, ethics and inter- national transportation. Daley has a doctorate in marketing and transportation and a master's degree in management, both from the University of Arkansas. He also holds a bachelor's degree in finance from the University of Alabama.

James M. Daley, Ph.D.

What are the key attributes or skills necessary for effective management or leadership? Many surveys and studies have sought to answer that question. While the attribute or skills identified vary, and the rank order varies, four elements are consistently identified and ranked at or near the top: communication skills, analytical and critical thinking, technical knowledge and teamwork. Communication skills (C) are consistently recognized as the most important attribute for any manager or leader. Business schools build on the technical communication skills and knowledge students gained from their liberal arts foun- dation and challenge students to apply and enhance those skills in business environments. Analytical and critical skills (A) also are enhanced through application throughout the business curriculum. Technical knowledge (T) is uniquely addressed in business school programs, and where else would one be educated in the various business disciplines such as accounting, finance, marketing, etc.? Teamwork (T) is developed in many formats; however, business schools consciously seek to develop teamwork skills throughout their educational programs. Business schools worldwide, particularly business schools accredited by the Association to Advance Collegiate Schools of Business (AACSB), incorporate all of these attributes and skills (CATT) into their degree programs.

Whether your organization develops personnel through inter- nal promotions or goes out on the “market” or both, business schools are a significant “source.” A source for per- sonnel with the CATT attributes and skills, business schools also are significant sources for development of current personnel. Therefore, business schools should be a key member of your organization's human resource supply chain. As organizations select ISO certified sources for manufactured supplies, so should selected business schools be appropriately accredited. What is appropriately accredited? Here are some myths as well as the realities about accreditation.

24 • summer 2006 issue

Made with FlippingBook flipbook maker